Vehicle wraps have become red hot for business promotion and the main reasons for this according to industry experts are affordability and effectiveness. The process of printing and wrapping has become easier and cheaper, vinyls and technology have greatly improved and the attractive graphic designs are a distinctive, captivating way to effectively advertise and promote a business.
There has definitely been an increase in the number of vehicle wraps over the past several years, I think the main reason for this is affordability. With a full colour vehicle wrap your vehicle will effectively become a moving billboard.
Traditional billboard advertising ranges from about £375 to £1500 a month. Compare this to a company van “fully-wrapped” price of about £2000 with a high-quality wrap that can last up to 5 years and it’s easy to see how cost-effective vehicle wraps can be. A wrap typically generates about 8 million impressions in a year. Multiply this figure by 5 years and no other advertising medium comes close to the low cost per viewing.